{"id":8298,"date":"2026-06-11T11:02:53","date_gmt":"2026-06-11T11:02:53","guid":{"rendered":"https:\/\/www.travelindex.org\/media\/global-travel-news\/itb-asia-2026-debuts-new-experience-zones-and-guided-tours\/"},"modified":"2026-06-11T11:02:53","modified_gmt":"2026-06-11T11:02:53","slug":"itb-asia-2026-debuts-new-experience-zones-and-guided-tours","status":"publish","type":"post","link":"https:\/\/www.travelindex.org\/media\/global-travel-news\/itb-asia-2026-debuts-new-experience-zones-and-guided-tours\/","title":{"rendered":"ITB Asia 2026 Debuts New Experience Zones and Guided Tours"},"content":{"rendered":"
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\"ITB<\/div>\n

\"ITB<\/a>Singapore, June 11, 2026 \/ TRAVELINDEX \/Asia\u2019s largest B2B travel trade show returns to Singapore from 21\u201323 October 2026<\/strong>, introducing new Experience Zones<\/strong> alongside curated Guided Tours<\/strong> designed to create targeted business opportunities. Co-located with MICE Show Asia and Travel Tech Asia, the event continues to unite key stakeholders from across the global travel and tourism industry. Key exhibitors include Resorts World Sentosa, Tourism Fiji, Turespa\u00f1a, and Visit Maldives.<\/p>\n

ITB Asia 2026<\/strong> will return to the Sands Expo & Convention Centre in Singapore from 21 to 23 October 2026, co-located with MICE Show Asia<\/strong> and Travel Tech Asia<\/strong>. Over three days, the event is expected to welcome more than 18,000 participants, 1,500+ quality buyers, over 1,000 exhibitors and more than 160 speakers from across the global travel and tourism industry.<\/p>\n

Under the theme \u201cExperiences in Motion: Human-Centred Design in Travel & Tourism<\/strong>\u201c, the 2026 edition will reflect the industry\u2019s ongoing shift towards experience-led travel, greater personalisation and the increasing integration of technology across the traveller journey.<\/p>\n

\u201cThe travel industry is undergoing a profound transformation driven by evolving traveller expectations and rapid technological advancement. With our 2026 theme, ITB Asia places human-centred design at the core of industry dialogue,\u201d said Darren Seah, Executive Director of Messe Berlin Asia Pacific, the organiser of ITB Asia<\/strong>. \u201cIn its 19th edition, ITB Asia continues to serve as the industry\u2019s leading platform in the Asia-Pacific region, enabling meaningful connections, collaboration and real business outcomes.\u201d<\/p>\n

Resorts World Sentosa<\/strong> has been confirmed as the Official Integrated Resort Partner for ITB Asia 2026<\/strong>. As one of Singapore\u2019s leading integrated resorts, its participation underscores the event\u2019s position as a key platform connecting global travel and tourism stakeholders across the Asia-Pacific region.<\/p>\n

New Experience Zones to Spotlight High-Growth Travel Segments<\/strong><\/p>\n

In response to evolving traveller demand and emerging industry trends, ITB Asia 2026 will introduce new Experience Zones<\/strong> dedicated to Gastronomy Tourism, Wellness Tourism and Adventure Tourism<\/strong>, designed to deliver focused visibility and create targeted business opportunities for exhibitors active in high-growth travel segments. The new Experience Pavilion powered by Tripadvisor will highlight the growing importance of experiential travel and provide a dedicated platform for exhibitors to inspire, engage and connect.<\/p>\n

Curated Guided Tours Debut at ITB Asia<\/strong><\/p>\n

For the first time, ITB Asia will launch curated Guided Tours designed to connect buyers with targeted exhibitors across key sectors. The tours aim to facilitate structured exhibitor discovery and create more focused networking opportunities across the exhibition floor, enabling buyers to maximise their time onsite and engage directly with exhibitors aligned to their business objectives.<\/p>\n

Strong International Participation Across Exhibitors<\/strong><\/p>\n

The exhibition floor will feature a diverse global line-up of key industry players. Confirmed exhibitors include tourism and travel companies such as Tourism Fiji<\/strong> and Turespa\u00f1a<\/strong>, both new to ITB Asia 2026, as well as Booker Travel, Crossing Vietnam Tours, Go Galapagos, In Tours Portugal, Tourgreece, Towns of Italy<\/strong> and Thames River Sightseeing<\/strong>.<\/p>\n

Airlines, attractions and destination operators including EVA Airways Corporation, Mandai Wildlife Group, Sentosa Development Corporation, Paradise City<\/strong> and Magical Pond Resort<\/strong> are also confirmed participants.<\/p>\n

Hotel Groups and Hospitality Brands are represented by BWH Hotels, GP Hotel Management, Melia Hotels International, ONYX Hospitality Group, Outrigger Resorts & Hotels, Pan Pacific Hotels Group, Radisson Hotel Group, The Shilla Hotels & Resorts, TUI Hotels & Resorts, United Hotels of Portugal, Worldwide Hotels<\/strong> and Wyndham Hotels & Resorts<\/strong>.<\/p>\n

National and regional tourism organisations participating at ITB Asia 2026 include Chonburi Provincial Administrative Organisation, Czech Tourism Authority, Department of Tourism & Creative Economy of Jakarta, JETCO Johor Economic Tourism and Cultural Office, Kaohsiung City Government, Lithuania Travel, Malta Tourism Authority, Penang Global Tourism, Phuket Tourism Association, Sarawak Tourism Board, Singapore Tourism Board, Taiwan Tourism Administration Office, Tourism Association of Sarajevo Canton, Tourism Authority of Thailand, Tourism Promotions Board Philippines, Visit Almaty, visitBerlin, Visit Estonia, Visit Finland, Visit Greater Palm Springs, Visit Hungary, Visit Iceland, Visit Maldives Corporation, Visit Norway<\/strong> and Visit Rovaniemi<\/strong>.<\/p>\n

At MICE Show Asia, confirmed exhibitors include Liberty Development GmbH, Ayana, Le M\u00e9ridien Phuket Beach Resort<\/strong> and Festive Travel Event Management and Car Rent<\/strong>.<\/p>\n

Travel Tech Asia<\/strong> will feature leading technology providers such as Exely, GoGlobal Travel, Juniper Travel Technology, Korean Tourism Startup Center, LY.com<\/a>, OHMYHOTEL, Rakuten Travel Xchange, RateHawk, Sunrate Solutions, ToursHub and Tripla.<\/p>\n

Buyer Elite Programme Continues to Drive Business Outcomes<\/strong><\/p>\n

The Buyer Elite Programme continues to play a key role in ITB Asia\u2019s business matchmaking offering, facilitating high-quality, pre-arranged meetings between exhibitors and hand-picked Leisure, MICE, Corporate and Travel Technology buyers for meaningful business outcomes.<\/p>\n

Key industry associations and partners including the Association of The Indonesian Tours and Travel Agencies (ASITA), ASTINDO, BWH Hotels, Cambodia Tourism Association (CATA), Enterprising Travel Agents Association (ETAA), EVINTRA, IME Consulting, Millennium Hotels & Resort (MHR), Network of Indian MICE Agents (NIMA), Outbound Tour Operators Association of India (OTOAI), Thai Travel Agents Association (TTAA), Tourism India Alliance (TIA) and United Travel Agencies and Operators Association (UTAOA).<\/p>\n

Registration for ITB Asia 2026<\/strong><\/p>\n

Companies eager to strengthen their presence in the Asia-Pacific travel market are encouraged to register as an exhibitor. Trade visitors can register for ITB Asia 2026 and benefit from Early Bird rates available until 11 September 2026.<\/p>\n

Source<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Singapore, June 11, 2026 \/ TRAVELINDEX \/Asia\u2019s largest B2B travel trade show returns to Singapore from 21\u201323 October 2026, introducing new Experience Zones alongside curated Guided Tours designed to create targeted business opportunities. Co-located with MICE Show Asia and Travel Tech Asia, the event continues to unite key stakeholders from across the global travel and …<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[2315,37,14,2316,1966],"class_list":["post-8298","post","type-post","status-publish","format-standard","hentry","category-global-travel-news","tag-global-travelnews","tag-news","tag-travelindex","tag-travelindex-media-group","tag-untourism"],"_links":{"self":[{"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/posts\/8298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/comments?post=8298"}],"version-history":[{"count":0,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/posts\/8298\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/media?parent=8298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/categories?post=8298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/tags?post=8298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}