{"id":7583,"date":"2026-01-03T01:55:59","date_gmt":"2026-01-03T01:55:59","guid":{"rendered":"https:\/\/www.travelindex.org\/media\/global-travel-news\/souri-redefines-premium-dessert-experience-as-a-landmark-of-taste-and-lifestyle\/"},"modified":"2026-01-07T09:35:45","modified_gmt":"2026-01-07T09:35:45","slug":"souri-redefines-premium-dessert-experience-as-a-landmark-of-taste-and-lifestyle","status":"publish","type":"post","link":"https:\/\/www.travelindex.org\/media\/global-travel-news\/souri-redefines-premium-dessert-experience-as-a-landmark-of-taste-and-lifestyle\/","title":{"rendered":"SOURI Redefines Premium Dessert Experience as a Landmark of Taste and Lifestyle"},"content":{"rendered":"
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\"SOURI<\/a>Bangkok, Thailand, January 3, 2026 \/ TRAVELINDEX \/ SOURI, a contemporary French patisserie brand that seamlessly blends taste with lifestyle, continues to expand its premium dessert footprint with the opening of its first stand-alone branch on Banthat Thong Road. Introducing a distinctive \u201cNight Caf\u00e9 Culture\u201d concept, the new location is envisioned as a vibrant nighttime dessert \u2018check-in\u2019 destination. Celebrating Thai identity through distinctive design elements and exclusive, one-of-a-kind flavors, the branch reflects SOURI\u2019s continued growth and brand strength and marks the beginning of a new chapter as it elevates the dessert experience into a lifestyle destination designed to meet the diverse preferences of today\u2019s consumers.<\/p>\n

Building on its success in winning the hearts of Thai dessert lovers and expanding to more than 40 branches across leading department stores and shopping malls nationwide, SOURI\u2014a premium dessert brand dedicated to spreading smiles to everyone\u2014takes another significant step forward with the opening of its first stand-alone branch on Banthat Thong Road. Renowned as a vibrant culinary hub and lifestyle destination for young people and international travelers, the latest location underscores SOURI\u2019s ambition to reach a broader audience. This milestone also exhibits SOURI\u2019s readiness to cater to the diverse tastes and lifestyles of both Thai and global consumers.<\/p>\n

Win-Metawin Opas-iamkajorn, CEO and co-founder of the brand, revealed, \u201cFor SOURI, selecting a location goes beyond choosing a high-traffic area. We look for destinations that truly reflect our customers\u2019 lifestyles and where the brand\u2019s character resonates naturally with its surroundings. Today, Banthat Thong is undeniably one of Bangkok\u2019s key destinations. It draws travelers seeking its signature menus in a neighborhood known for its vibrant and diverse food culture. We view this area not merely as a street food hub, but as a lifestyle destination for the younger generation\u2014particularly food enthusiasts and travelers from around the world who continue to visit throughout the year. We intend to bring SOURI\u2019s premium dessert experience to Banthat Thong to enhance its position as an ideal culinary destination. We envision \u2018SOURI Banthat Thong\u2019 as more than just a dessert caf\u00e9, but as an inspiring venue where people connect and share memorable moments every evening.\u201d<\/p>\n

Located in one of Bangkok\u2019s most vibrant night culinary districts, SOURI Banthat Thong is designed around a distinctive Night Caf\u00e9 Culture concept, offering a lively evening destination and a prominent check-in spot with eye-catching photo opportunities. The space features bold colors and signature d\u00e9cor, while subtly weaving in Thai elements through thoughtful details such as custom-designed tile patterns and bespoke counters. The brand\u2019s iconic symbols and gimmicks are creatively reinterpreted with Thai-inspired touches, and are further enhanced by an inviting interior atmosphere, warm lighting, and rich colors that feel cozy while exuding a sense of fun. The venue caters to a diverse clientele, ranging from families and groups of friends to students and working professionals. Guests can enjoy SOURI\u2019s signature Fatgaron and other premium desserts in a dynamic, energetic atmosphere, offering a distinctive experience unavailable at the brand\u2019s shopping mall locations.<\/p>\n

Furthermore, a key highlight of the new branch is its \u201cExclusive Flavors,\u201d newly created to capture the distinctive character of this legendary street food neighborhood. Drawing inspiration from the charm of classic Thai desserts, these creations reinterpret and tell a new story by blending the familiar aromas and textures of Thai sweets with refined Western patisserie techniques. The brand introduces its signature French-style Fatgaron in nine exclusive flavors: Mango Sticky Rice, Lod Chong (coconut milk with pandan jelly noodles), Khanom Chan (Thai traditional layered jelly), Foi Thong (golden egg yolk threads) and Med Kanoon (mung bean paste seeds glazed with egg yolk), Ba Bin (Thai coconut pancake), Tub Tim Krob (crispy water chestnut dessert), Luk Chup (mung bean paste dessert), Chao Kuay (grass jelly), and Kluai Buat Chee (banana in coconut milk). These flavors are available exclusively at the SOURI Banthat Thong branch.<\/p>\n

Adding to the excitement, SOURI is set to introduce a Bangkok-inspired highlight flavor, which offers a bold new expression of the city\u2019s culinary identity through a playful and creative lens. This special flavor will be available at all SOURI branches in Bangkok starting December 30, 2025.<\/p>\n

\u201cThe opening of our Banthat Thong branch marks SOURI\u2019s readiness to step beyond its traditional presence in shopping malls and embrace new challenges in order to connect with a broader consumer base. Looking ahead, SOURI aspires to evolve into a global lifestyle brand, expanding beyond major cities nationwide into the wider Asian region and, ultimately, onto the global stage\u2014potentially beginning with neighboring countries and key tourist destinations,\u201d said Win Metawin.<\/p>\n

\u201cAdditionally, we plan to broaden our product offerings beyond Fatgarons, allowing SOURI to truly become an integral part of consumers\u2019 everyday moments and lifestyles,\u201d he added.<\/p>\n

SOURI Banthat Thong is ready to spread smiles through its signature sweetness, offering Fatgarons and a curated selection of premium desserts\u2014perfect for treating yourself or sharing with loved ones\u2014starting December 25, 2025. Guests are invited to discover the branch\u2019s exclusive flavors and enjoy the warm, lively atmosphere unique to this location, open daily from 2:30 PM to 10:30 PM.<\/p>\n

Source<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Bangkok, Thailand, January 3, 2026 \/ TRAVELINDEX \/ SOURI, a contemporary French patisserie brand that seamlessly blends taste with lifestyle, continues to expand its premium dessert footprint with the opening of its first stand-alone branch on Banthat Thong Road. Introducing a distinctive \u201cNight Caf\u00e9 Culture\u201d concept, the new location is envisioned as a vibrant nighttime …<\/p>\n","protected":false},"author":2,"featured_media":7598,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[2315,37,14,2316,1966],"class_list":["post-7583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-global-travel-news","tag-global-travelnews","tag-news","tag-travelindex","tag-travelindex-media-group","tag-untourism"],"_links":{"self":[{"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/posts\/7583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/comments?post=7583"}],"version-history":[{"count":0,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/posts\/7583\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/media\/7598"}],"wp:attachment":[{"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/media?parent=7583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/categories?post=7583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/tags?post=7583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}