{"id":6960,"date":"2024-07-25T12:13:47","date_gmt":"2024-07-25T12:13:47","guid":{"rendered":"https:\/\/travelcommunication.net\/?p=33702"},"modified":"2024-07-25T12:13:47","modified_gmt":"2024-07-25T12:13:47","slug":"un-tourism-promotes-brand-africa-to-unlock-investment-opportunities","status":"publish","type":"post","link":"https:\/\/www.travelindex.org\/media\/global-travel-news\/un-tourism-promotes-brand-africa-to-unlock-investment-opportunities\/","title":{"rendered":"UN Tourism Promotes Brand Africa to Unlock Investment Opportunities"},"content":{"rendered":"\n
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\"UN<\/a>Lusaka, Zambia, July 25, 2024 \/ TRAVELINDEX \/ UN Tourism has united its Member States to focus on promoting \u201cBrand Africa\u201d and exploring new opportunities for growth and diversification across the region.<\/p>\n

Held within the framework of the\u00a0Regional Commission for Africa<\/strong>, \u201cPromoting Africa to Unlock Tourism Investments and the Sector\u2019s Growth Potential\u201d, brought together public and private sector leaders to identify new opportunities and find shared solutions to the most pressing challenges. The Forum formed part of UN Tourism\u2019s wider emphasis on empowering its Members to advance a new, positive narrative for the sector across the continent.<\/p>\n

Celebrating uniqueness of African tourism \u00a0<\/strong><\/h2>\n

Welcoming the high-level participants, UN Tourism Secretary-General Zurab Pololikashvili stressed the importance of working closely with African Member States on promoting both the uniqueness and the diversity of tourism in the region. His sentiments were echoed by Executive Director Natalia Bayona, who also emphasized the urgent need to grow investments into the sector to fuel innovation and creativity, thereby putting African destinations more firmly on the global tourism map.<\/p>\n

Alongside key UN Tourism experts, stakeholders included the CEO of Zambia Tourism Agency, as well as the heads of Africa Tourism Partners, and key figures from leading civil society actors and businesses from the region, including Meta. Discussions focused on strengthening Brand Africa, including through greater public-private collaboration. Delegates also shared their insights into revolutionizing the image of African in order to drive greater tourism competitiveness, while top media thinkers provided their insights into Think Tank discussions on \u201cshifting the narrative\u201d of African tourism.<\/p>\n

Investments to advance Brand Africa \u00a0<\/strong><\/h2>\n

Reflecting the importance of investments for advancing Brand Africa, the event also saw the official launch of the latest in UN Tourism\u2019s series of\u00a0Investment Guidelines.<\/strong>\u00a0The latest publication, focused on Zambia, again provides vital information for international investors, identifying key areas of growth and other opportunities within Zambia\u2019s burgeoning tourism sector.<\/p>\n

First published at TravelCommunication.net<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Lusaka, Zambia, July 25, 2024 \/ TRAVELINDEX \/ UN Tourism has united its Member States to focus on promoting \u201cBrand Africa\u201d and exploring new opportunities for growth and diversification across the region. Held within the framework of the\u00a0Regional Commission for Africa, \u201cPromoting Africa to Unlock Tourism Investments and the Sector\u2019s Growth Potential\u201d, brought together public …<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[2145,1924,43,1925,2004,37,529,1955,1966,83,59,123],"class_list":["post-6960","post","type-post","status-publish","format-standard","hentry","category-global-travel-news","tag-brandafrica","tag-corporate","tag-global-travel-news","tag-latest-travel-news","tag-natalia-bayona","tag-news","tag-tourismafrica","tag-un-tourism-news","tag-untourism","tag-unwto","tag-updates","tag-zurab-pololikashvili"],"_links":{"self":[{"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/posts\/6960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/comments?post=6960"}],"version-history":[{"count":0,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/posts\/6960\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/media?parent=6960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/categories?post=6960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/tags?post=6960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}