{"id":6890,"date":"2024-04-09T14:09:56","date_gmt":"2024-04-09T14:09:56","guid":{"rendered":"https:\/\/travelcommunication.net\/?p=33463"},"modified":"2024-04-09T14:09:56","modified_gmt":"2024-04-09T14:09:56","slug":"thai-pm-srettha-thavisin-outlines-vision-to-ignite-tourism-thailand","status":"publish","type":"post","link":"https:\/\/www.travelindex.org\/media\/global-travel-news\/thai-pm-srettha-thavisin-outlines-vision-to-ignite-tourism-thailand\/","title":{"rendered":"Thai PM Srettha Thavisin Outlines Vision to Ignite Tourism Thailand"},"content":{"rendered":"\n
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\"Thai<\/a>Bangkok, Thailand, April 9, 2024 \/ TRAVELINDEX \/ Prime Minister and Finance Minister, H.E. Mr. Srettha Thavisin, outlined his vision to \u2018Ignite Tourism Thailand\u2019 in 2025 with a multifaceted approach to establish the country as a tourism hub. Prime Minister Srettha reiterated the government\u2019s commitment to boosting Thailand as a tourism hub to drive the economy and bring prosperity to the country. \u201cThe goal is to establish Thailand as a leading destination for tourists from around the world.\u201d<\/p>\n

He stated that the government\u2019s target of 3.5 trillion Baht in tourism revenue this year, with an aim to earn much more in the coming years, would be achieved through five strategies.<\/p>\n

Conceptualised at the \u201cIgnite Thailand\u2019s Tourism Workshop\u201d held in Bangkok on 15 March 2024 with participation from public and private agencies, the strategies include elevating the tourist experience, promoting must-do activities, raising awareness of hidden-gem destinations, developing intra-regional travel linkage with neighbouring countries, and hosting more world-class events.<\/p>\n

Tourism and Sports Minister, Ms. Sudawan Wangsuphakijkosol said the five strategies aligned with the government\u2019s policy to make Thailand a global aviation hub, handling more than 150 million air travellers annually by 2030.<\/p>\n

\u201cIn 2025, Thailand\u2019s tourism is set to experience growth on an unprecedented scale. The new \u2018Up Level, Add Story, Create Value\u2019 concept will enhance every step of the tourist journey across all touchpoints,\u201d Minister Sudawan said.<\/p>\n

Outlines for the five strategies include:<\/strong><\/p>\n

1: Elevating tourist experience<\/strong><\/p>\n

Steps will be taken to promote Thailand\u2019s tourism information and promotion to allow tourists to plan an informed trip to the country.<\/p>\n

Existing measures will be strictly enforced to ensure tourist safety and convenience, including accessible \u2018Tourism for All\u2019, one-stop Tourist Police Hotline 1155, and universal coverage for emergency patients.<\/p>\n

Travel facilitation will be further enhanced in the next three months. This includes improving queue management in airports, raising hotel standards, extending visa-free entry to more countries, enhancing tourist safety and security measures, and ensuring good maintenance and hygiene in public restrooms.<\/p>\n

In the next six months, the government plans to push for the amendment of related tourism laws, including hotel regulations, alcohol restrictions, import duties on mega-event equipment, and VAT refund requirements.<\/p>\n

2: Five must-do activities<\/strong><\/p>\n

Must Beat (Muay Thai) highlights four unique styles of ancient Thai boxing and presents the sport as a form of cardio exercise.<\/p>\n

Must Eat (Thai food) promotes Thai kitchen to the world with 77 local dishes and 77 local desserts.<\/p>\n

Must Seek (Thai culture) tells the story of a faith-based journey, cultural superstitions, and folklore culture.<\/p>\n

Must Buy (Thai fabric) partners with world-renowned designers to turn Thai fabrics into fashion items.<\/p>\n

Must See (Thai shows) showcases impressive traditional and contemporary performances.<\/p>\n

3: Travel linkage between major and hidden-gem destinations<\/strong><\/p>\n

Promotion of travel linkage between well-established cities and hidden gems in lesser-known destinations is set to better balance the distribution of tourist arrivals and tourism income between urban and rural areas.<\/p>\n

Recommended routes include Lanna Culture (Chiang Mai \u2013 Lamphun \u2013 Lampang), UNESCO Heritage Trail (Sukhothai \u2013 Kamphaeng Phet \u2013 Nakhon Ratchasima), NAGA Legacy (Nakhon Phanom \u2013 Sakon Nakhon \u2013 Bueng Kan), Paradise Islands (Trang \u2013 Satun), and The Wonder of Deep South (Pattani \u2013 Yala \u2013 Narathiwat).<\/p>\n

4: Hub of ASEAN<\/strong><\/p>\n

Plans include promoting intra-region travel and helping to enhance the development and promotion of ASEAN as a single tourism destination, introducing the ASEAN Pass in partnership with airlines, and raising awareness of cross-border QR payment.<\/p>\n

5: Word Class Event Hub<\/strong><\/p>\n

Incentives will be launched to attract major festivals, concerts, and events to Thailand, thus establishing the country as a centre of world-class events.<\/p>\n

Upcoming world-class events include Summer Sonic Bangkok 2024, KAWS Arts, Moto GP, and Volleyball World Championship.<\/p>\n

Minister Sudawan said, \u201cThese five strategies are planned to ignite Thailand to a tourism hub status to attract more tourists to the country and spending more time and budget, further boosting Thailand as the number one tourist destination.\u201d<\/p>\n

From 1 January to 1 April 2024, Thailand recorded 9.4 million visitor arrivals, representing a 42 per cent increase over the same period in 2023.<\/p>\n

First published at TravelCommunication.net<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Bangkok, Thailand, April 9, 2024 \/ TRAVELINDEX \/ Prime Minister and Finance Minister, H.E. Mr. Srettha Thavisin, outlined his vision to \u2018Ignite Tourism Thailand\u2019 in 2025 with a multifaceted approach to establish the country as a tourism hub. Prime Minister Srettha reiterated the government\u2019s commitment to boosting Thailand as a tourism hub to drive the …<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[1924,52,43,2017,1925,37,173,60,64,241,59,872],"class_list":["post-6890","post","type-post","status-publish","format-standard","hentry","category-global-travel-news","tag-corporate","tag-featured","tag-global-travel-news","tag-ignite-tourism-thailand","tag-latest-travel-news","tag-news","tag-tat","tag-thailand","tag-tourism-authority-of-thailand","tag-tourism-boards-cvb","tag-updates","tag-visitthailand"],"_links":{"self":[{"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/posts\/6890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/comments?post=6890"}],"version-history":[{"count":0,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/posts\/6890\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/media?parent=6890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/categories?post=6890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/tags?post=6890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}