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London, United Kingdom, November 9, 2022 \/ TRAVELINDEX \/ \u201cOur job is to create jobs,\u201d UNWTO Secretary-General Zurab Pololikashvili told tourism sector leaders as education, sustainability, and governance took centre stage at the Ministers\u2019 Summit at the World Travel Market.<\/p>\n
This consolidated platform for public and private sector leaders addresses tourism\u2019s most pressing issues and sets the agenda for the years ahead. Held around the theme of \u2018Rethinking Tourism\u2019, the 16th Summit gathered Ministers and high-level delegates from 19 countries, alongside business leaders. Reflecting the heightened relevance of tourism for cross-cutting economic and social wellbeing, this year\u2019s edition was the most successful to date.<\/p>\n
Opening the event, Secretary-General Pololikashvili emphasized the unique opportunity to transform the sector. However, with UNWTO data showing that global tourism now at around 70% of pre-pandemic levels, \u201cthe window of opportunity will not stay open forever. We need to rethink tourism: as a provider of jobs, an economic pillar, and, against the backdrop of COP27, as a solution to the climate emergency\u201d.<\/p>\n
Education, jobs key to tourism\u2019s future
\nWe need to rethink tourism: as a provider of jobs, an economic pillar, and, against the backdrop of COP27, as a solution to the climate emergency
\nPresenting an overview of UNWTO\u2019s work leading the transformation of tourism, Secretary-General Pololikashvili focused on investing in sustainable infrastructure and in people, most notably through quality education and providing decent jobs. Echoing UNWTO\u2019s position, Juliette Losardo, Exhibition Director at World Travel Markets, noted that \u201ca post-pandemic world has revealed exciting opportunities, and given us a once-in-a-lifetime opportunity to reconsider tourism and ask ourselves how we can rebuild and better prepare for the future\u201d. Julia Simpson, President and CEO of the World Travel and Tourism Council (WTTC), which co-organizes the Summit with UNWTO, emphasized the \u201ctalent, speed and capital\u201d of the private sector.<\/p>\n
Global expertise for common challenges
\nThe roundtable brought together Ministers of Tourism from every global region. Each provided unique insights from their own countries. Opening, His Excellency, Ahmed Al-Khateeb, Minister of Tourism for the Kingdom of Saudi Arabia stressed putting \u201csustainability above everything\u201d, also noting his country\u2019s focus on innovation and youth. Highlighting the importance of diversifying national tourism sectors, including through domestic and rural tourism, and creating new products were Abdulla Mausoom, Minister of Tourism for the Maldives, the Minister for Portugal, Rita Marques, and the Minister for Egypt, Ahmed Issa.<\/p>\n
Picking up on the theme of Rethinking Tourism, the Minister of Tourism for Croatia Nikolina Brnjac, noted that this would require an \u201cevolution\u201d towards measuring success by greater sustainability\u201d. Meanwhile, the Deputy Prime Minister and Minister of Tourism for Mauritius Steven Obeegadoo, emphasized its ability to promote peace, adding \u201cWe need to look beyond tourism to rebuild tourism.\u201d Also contributing to discussions were the Ministers from Bahrain, Costa Rica Ecuador, Ethiopia, Ghana, Jordan, Malawi, Malta, Mauritius, Mexico, Montenegro, Nicaragua, Philippines, and Sri Lanka.<\/p>\n
Representing tourism\u2019s vast and broad private sector, Expedia and the Radisson Hotel Group outlined their proactive work achieving greater sustainability, as well as highlighting the sector\u2019s ability to provide decent jobs and lifelong career progression for people everywhere.<\/p>\n
Tourism\u2019s unprecedented political relevance
\nWhile the Summit promoted diversity of thought, background and experiences, a focus on tourism\u2019s unique power as a driver of sustainability and as a promoter of peace and understanding proved a common theme. High-level participants emphasized that now is the time for the tourism sector to focus more on cooperation rather than competition. Ministers also acknowledged UNWTO Secretary-General Pololikashvili\u2019s call for tourism to be mainstreamed within the political agenda and for greater collaboration between ministries of tourism and those of economy, business and environment.<\/p>\n
Trusted data to inform debate<\/p>\n
UNWTO\u2019s trusted data provided the context for discussions. Building on the Organization\u2019s status as the leading provider of global tourism intelligence, the World Travel Market will also host the launch of the new Travel Trends Report 2023, produced by UNWTO in partnership with leading broadcaster Euronews.<\/p>\n