{"id":356,"date":"2019-12-06T04:25:55","date_gmt":"2019-12-06T04:25:55","guid":{"rendered":"https:\/\/travelcommunication.net\/?p=24241"},"modified":"2019-12-10T01:26:27","modified_gmt":"2019-12-10T01:26:27","slug":"itb-china-officially-launches-new-inbound-travel-segment","status":"publish","type":"post","link":"https:\/\/www.travelindex.org\/media\/global-travel-news\/itb-china-officially-launches-new-inbound-travel-segment\/","title":{"rendered":"ITB China Officially Launches New Inbound Travel Segment"},"content":{"rendered":"
\n\t\"ITB<\/a>\n\t<\/div>\n

Shanghai (China) \u2013 December 4, 2019 (travelindex.com<\/a>) –\u00a0<\/em>In order to promote Chinese travel products to the world and\u00a0help facilitate the Chinese tourism industry to grow bigger and stronger, ITB China, set to take place from 13-15 May 2020 in Shanghai, has announced to launch a dedicated\u00a0China\u00a0<\/strong>inbound travel segment\u00a0<\/strong>for its upcoming edition. ITB China will thus expand its hosted buyers program by almost 25% year-on-year to a total of more than 1,050 hosted buyers, of which around 200 will be China-focused international travel buyers, covering China\u2019s major source markets.<\/p>\n

The organizers of ITB China are coming up with a key line-up of leading international travel associations from the world\u2019s most important source markets for China as strategic partners, supporting the event\u2019s new inbound segment. The German Travel Association (Deutscher ReiseVerband \u2013 DRV), the\u00a0Japan Association of Travel Agents (JATA)\u00a0as well as the Outbound Tour Operators Association of India\u00a0<\/strong>(OTOAI) are among the first-movers to work jointly with ITB China to bring international buyer delegations to Shanghai, and share their insights on Chinese inbound travel developments with the participants. Also,\u00a0over the three days conference sessions and networking events\u00a0will complement the event and provide\u00a0first-hand information on inbound travel in China.<\/p>\n

\u201cWith the cooperation agreed between DRV and ITB China, we are increasing the mutual visibility and perception of our organisations. At the same time, DRV and ITB China are making an important contribution to strengthening the travel industry, both in Germany and in China. This will prove beneficial not only to industry members but also to travelers and holidaymakers,\u201d said\u00a0DRV-President Mr. Norbert Fiebig.<\/strong><\/p>\n

\u00a0<\/strong>Mr. Tadashi Shimura, chairman of JATA<\/strong>, said: “Last year, the number of travelers between China and Japan exceeded 10 million, and it is even expected to reach a new high this year. Both countries are looking forward to raising the number to 15 million. As of now more Japanese travel to China than the other way around. So we need to increase the number of Japanese tourists coming to China in the future. We will have to offer more tailor-made travel products for the Chinese visitors, such as offering culture and food travel products, which may have become a great motivation for travelers choosing their destinations. JATA attached great importance to the cooperation with ITB China. We hope that all industry colleagues in Japan will become actively involved.\u201d<\/p>\n

The ITB China Conference, the leading Chinese travel think tank, is being held during the trade show and will set inbound travel as a new key issue.\u00a0\u00a0<\/strong>Among the early confirmed speakers are\u00a0Ms.\u00a0<\/strong>Gloria Wu, Ecommerce Center-General Manager, China Travel Service (H.K.)\u00a0<\/strong>who\u00a0<\/strong>will give a speech on \u201cTourism Exploration of Intangible Cultural Heritage in Modern Cities\u201d and\u00a0Mr. Michael Zhou, President, Guilin Tang Dynasty Tours\u00a0<\/strong>who will discuss the topic of \u201cBuilding Quality Inbound Tourism Products with Comprehensive Overseas Marketing Strategies\u201d in his talk.<\/p>\n

Mr. James Liang, Co-Founder, executive chairman of Ctrip<\/strong>: \u201cProduct globalization is transitioning into service globalization, so is the tourism industry. In many developed economies, the weight of the tourism industry has exceeded 10 percent, with increasingly highlighted value. Compared with other countries and regions, China’s inbound tourist market represents unparalleled potentials. According to Ctrip’s internationalization strategy, inbound tourism is one of the critical components. We hope that China would further improve the convenience of visa application process, create a shared national brand and attract worldwide travelers to China. Meanwhile, we are eager to partner with ITB China in these efforts.\u201d<\/p>\n

\u201cChina as a tourist destination has an incredibly diverse landscape. The country\u2019s rich historical heritage of more than 5,000 years is providing international visitors with countless, though unique travel experiences. We look forward to joining forces with our international and Chinese partners to promote inbound tourism to China and thereby completing ITB China\u2019s event profile as the unique platform, which is fully bridging the Chinese with the global travel industry\u201d, said\u00a0David Axiotis, General Manager of ITB China.<\/strong><\/p>\n

ITB China 2020 buyer registration<\/strong>\u00a0is now live, buyers can\u00a0apply under the following link:\u00a0<a href="reg.itb-china.com\/Pages\/web\/buyerRegister.shtml?language=en&quot<\/a>; data-saferedirecturl="www.google.com\/url?q=<\/a><\/p>\n

About ITB China and the ITB China Conference
\n<\/strong>ITB China is China\u2019s largest B2B exclusive travel trade show. ITB China 2020 will take place from Wednesday to Friday, 13 to 15 May, at the Shanghai World Expo Exhibition and Convention Centre. ITB China is a three-day business to a business travel trade fair that focuses exclusively on the Chinese travel industry. The ITB China Conference will take place parallel to the show and is co-organized by the leading conference organizer TravelDaily.<\/p>\n","protected":false},"excerpt":{"rendered":"

Shanghai (China) \u2013 December 4, 2019 (travelindex.com<\/a>) –\u00a0In order to promote Chinese travel products to the world and\u00a0help facilitate the Chinese tourism industry to grow bigger and stronger, ITB China, set to take place from 13-15 May 2020 in Shanghai, has announced to launch a dedicated\u00a0China\u00a0inbound travel segment\u00a0for its upcoming edition. ITB China will thus …<\/p>\n","protected":false},"author":0,"featured_media":5128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-global-travel-news"],"_links":{"self":[{"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/posts\/356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/comments?post=356"}],"version-history":[{"count":0,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/posts\/356\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/media\/5128"}],"wp:attachment":[{"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/media?parent=356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/categories?post=356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/tags?post=356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}