{"id":2872,"date":"2021-08-27T01:50:53","date_gmt":"2021-08-27T01:50:53","guid":{"rendered":"https:\/\/travelcommunication.net\/?p=28338"},"modified":"2021-08-27T01:50:53","modified_gmt":"2021-08-27T01:50:53","slug":"pata-ceo-liz-ortiguera-shares-8-point-plan-to-support-travel-recovery","status":"publish","type":"post","link":"https:\/\/www.travelindex.org\/media\/global-travel-news\/pata-ceo-liz-ortiguera-shares-8-point-plan-to-support-travel-recovery\/","title":{"rendered":"PATA CEO Liz Ortiguera Shares 8-Point Plan to Support Travel Recovery"},"content":{"rendered":"\n
\"PATA<\/a> <\/div>\n
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Bangkok, Thailand, August 27, 2021 \/ TRAVELINDEX \/ PATA CEO, Liz Ortiguera, shared an email to our network of valued PATA International Members on Aug 19, 2021 with details about her top priorities. Her message has been reposted below:<\/p>\n

I am writing this approximately two and a half months into my tenure as CEO, with the world about 20 months into the COVID-19 pandemic and the travel sector in a long-awaited, slow-starting recovery.\u00a0Daily cases are still escalating in parts of Asia-Pacific, and I hope you and your family are staying safe and taking all necessary precautions.<\/p>\n

Since starting, I\u2019ve had great opportunities to meet (albeit virtually) with various stakeholders within our association and the broader sector. Most importantly, I\u2019ve had the chance to listen to the status of various destinations and members, monitor the ever-changing policies to mitigate risk, and identify opportunities for PATA to best support our members during this crisis.\u00a0 We\u2019re aware of both the urgent and strategic needs of our valued members and the industry.\u00a0 Like many of you, I\u2019ve felt the\u00a0pandemic\u2019s impact both personally and professionally. I initially had my livelihood directly impacted and have been separated from seeing close family members for over 18 months.\u00a0 Since joining PATA, I have been inspired by the diversity and strength of the network, see great potential and am confident we can drive progress together in this recovery.<\/p>\n

With this in mind,\u00a0I\u2019m sharing now\u00a0PATA\u2019s 8-Point Industry Recovery Plan<\/strong> to support both immediate and strategic needs.<\/p>\n

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1 \u2013 PATA Crisis Resource Center\u00a0:<\/h4>\n

Launched in May 2020, this resource centre is available to all travel sector members and provides recovery playbooks for all travel industries (aviation to hospitality) with toolkits covering communications, marketing, health, policy and case studies.<\/p>\n

2 \u2013 Government Members\u2019 Only Roundtable:<\/h4>\n

Earlier this month, PATA\u00a0launched a roundtable series to share insights and exchange ideas across destinations on restarting travel. The first session of this series\u00a0featured presentations by select destinations, including Hawaii, Maldives, and Thailand.<\/strong>\u00a0\u00a0The second session just held on\u00a0Aug 17\u00a0featured\u00a0COVAX\/UNICEF<\/strong>\u00a0with a briefing on\u00a0vaccine equity, deployment measures and community acceptance strategies<\/strong>.\u00a0 In the\u00a0coming weeks and months, we will continue to support our destination members by sourcing subject matter experts and supporting a pan-regional and global dialogue to support the industry recovery.<\/p>\n

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3 \u2013 Innovation Workshop Series and Innovation Hub for Members:<\/h4>\n

We\u2019ve just launched an Innovation Series of workshop-style webinars designed to deliver practical information to members.\u00a0\u00a0Upcoming topics will range from digital marketing, COVID-19 Safe best practices, leadership and resiliency skills, destination development, etc.\u00a0\u00a0You hopefully saw our member survey for ideas on topics and we would continue to welcome your ideas\u00a0for future sessions.\u00a0 We\u2019d like to hear suggested topics that would best support your recovery.<\/p>\n

On our website, please also check out our new\u00a0Travel Innovations Hub<\/strong>\u00a0\u2013 crowd-sourced travel innovation ideas from around the globe. This site is meant to engage and inspire our members. Please send us any interesting innovations you\u2019ve launched yourself, experienced or simply read about to add to this collection.<\/p>\n

4 \u2013 Ongoing Industry Trends and Forecasts for Members:<\/h4>\n

With the ever-changing status of multiple elements influencing our recovery, PATA recognises the need for frequent and diverse expert-advised trends and forecast reporting. Through live webinars and research reports supported by our vast network of industry experts, we will continue to regularly deliver expert-sourced intelligence reporting to keep you informed.<\/p>\n

5 \u2013 Vaccine Equity Initiative supporting COVAX\/UNICEF :<\/h4>\n

A\u00a0foundational element to our recovery is vaccine equity, deployment, and acceptance across the region and beyond. PATA is proud to provide its support to the COVAX\/UNICEF initiative in the form of advocacy, industry education, fundraising and, if required, logistics sourcing.\u00a0\u00a0PATA International Members, Chapter Members <\/strong>and Youth Members<\/strong> are invited to join in the session \u201cWebinar | The Race to End the Pandemic: Ensuring Global Vaccine Equity\u201d<\/strong> on Wed, Aug 25<\/strong> to understand the importance of vaccine equity and what UNICEF\/COVAX is doing to drive global vaccination.<\/p>\n

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6 \u2013 PATA Global Community Connections:<\/h4>\n

Like the rest of the world, PATA was forced to make a big pivot from offline\/real life interactions at physical events to online webinars. \u00a0 We\u2019ve started hosting hybrid events and will continue to a) deliver engaging in-destination physical events wherever possible and b) complement it by leveraging new, engaging technology platforms and content to bring the members together globally and in smaller forums to support your business development.\u00a0 The strength and depth of the connections built is a core element to the PATA heritage and value proposition and we will find ways to transcend boundaries to continue that.<\/p>\n

7 \u2013 Knowledge Share \/ Collaboration with Global Organisations:<\/h4>\n

We are in regular collaboration with World\u00a0Bank, ADB, GIZ<\/strong> and other\u00a0development organisations\/consulting firms on industry leading topics to support the recovery.\u00a0 We regularly engage with\u00a0the Global Tourism and Travel Task Force<\/strong> meetings along with leaders from WTTC, IATA, ACI, WEF, ICAO<\/strong> and others.\u00a0\u00a0PATA is looking forward to engaging more industry colleagues in supporting the COVAX\/UNICEF Vaccine Equity initiative as a foundation to the industry recovery.<\/p>\n<\/div>\n

8 \u2013 Tourism Destination Resilience:<\/h4>\n

In April PATA launched a project to respond to the need for a more resilient tourism industry that addresses not only the current COVID-19 pandemic, but the next crisis that will surely follow. PATA is managing a team of 20 subject\u00a0matter experts to provide a framework that will be launched in four PATA member destinations, with online resources available across the industry. The project addresses pillars of resilience including: Environment, Economy, Community, Visitors and Health & Safety<\/strong>. The project is implemented by PATA with support of the Deutsche Gesellschaft f\u00fcr Internationale Zusammenarbeit (GIZ)<\/strong> on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ)<\/strong>.<\/p>\n

The above is in addition to the delivery of regular events \u2013 hosted in either a virtual or hybrid format. We currently have 6 scheduled for the balance of the year with more in development.<\/p>\n

I view this as just the beginning of our journey to leverage our vast network\u2019s strengths to support each other in this challenging recovery. Pre-pandemic Asia-Pacific was viewed as the engine for growth in the global travel industry.\u00a0 That high potential and the pent-up demand is still here with\u00a0us in the region. I\u2019m confident that we\u2019ll emerge better and stronger with a sharper focus on sustainability. We\u2019re working hard to help accelerate this industry recovery and will continue to support you and the broader industry in capturing Asia-Pacific\u2019s opportunities with responsible travel and tourism.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

First published at TravelCommunication.net<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Bangkok, Thailand, August 27, 2021 \/ TRAVELINDEX \/ PATA CEO, Liz Ortiguera, shared an email to our network of valued PATA International Members on Aug 19, 2021 with details about her top priorities. Her message has been reposted below: I am writing this approximately two and a half months into my tenure as CEO, with …<\/p>\n","protected":false},"author":2,"featured_media":4091,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[52,43,87,344,37,62,63,345,907,111,45,46,44,48,59,47],"class_list":["post-2872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-global-travel-news","tag-featured","tag-global-travel-news","tag-international-organizations","tag-liz-ortiguera","tag-news","tag-pacific-asia-travel-association","tag-pata","tag-pata-ceo","tag-recovery-plan","tag-travel-and-tourism-foundation","tag-travel-communication","tag-travel-index","tag-travel-news-hub","tag-unwtp-news","tag-updates","tag-wttc-news"],"_links":{"self":[{"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/posts\/2872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/comments?post=2872"}],"version-history":[{"count":0,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/posts\/2872\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/media\/4091"}],"wp:attachment":[{"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/media?parent=2872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/categories?post=2872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/tags?post=2872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}