{"id":2732,"date":"2021-07-19T00:57:28","date_gmt":"2021-07-19T00:57:28","guid":{"rendered":"https:\/\/travelcommunication.net\/?p=28098"},"modified":"2021-07-19T00:57:28","modified_gmt":"2021-07-19T00:57:28","slug":"s-hotels-and-resorts-to-bring-so-lifestyle-brand-to-the-maldives","status":"publish","type":"post","link":"https:\/\/www.travelindex.org\/media\/global-travel-news\/s-hotels-and-resorts-to-bring-so-lifestyle-brand-to-the-maldives\/","title":{"rendered":"S Hotels and Resorts to Bring SO\/ Lifestyle Brand to the Maldives"},"content":{"rendered":"\n<div> <a href=\"https:\/\/travelcommunication.net\/hospitality\/hotels\/s-hotels-and-resorts-to-bring-so-lifestyle-brand-to-the-maldives\/\"><img loading=\"lazy\" decoding=\"async\" title=\"S Hotels and Resorts to Bring SO Lifestyle Brand to the Maldives-TRAVELINDEX-VISITMALDIVES\" src=\"https:\/\/www.travelindex.org\/wp-content\/uploads\/2021\/07\/s-hotels-and-resorts-to-bring-so-lifestyle-brand-to-the-maldives.jpg\" alt=\"S Hotels and Resorts to Bring SO\/ Lifestyle Brand to the Maldives\" width=\"500\" height=\"299\" style=\"max-width: 100%; height: auto;\" \/><\/a> <\/div>\n<p>Emboodhoo Lagoon, Maldives, July 19, 2021 \/ TRAVELINDEX \/ S Hotels and Resorts Public Company Limited continues to expand its footprint in the Maldives and redefine the tourism and hospitality industry in this idyllic Indian Ocean archipelago with the signing of a hotel management agreement to introduce SO\/ Hotels &amp; Resorts, Accor\u2019s rebellious luxury lifestyle brand. The project will be owned by an equal joint venture with Wai Eco World Developer Pte. Ltd, a leading business and real estate conglomerate.<\/p>\n<p>\u2022<a style=\"color: #096b27; font-weight: 600;\" href=\"https:\/\/www.visitmaldives.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Discover the Maldives with VisitMaldives.org, the Sunny Paradise Islands, by Travelindex, go to <\/a><a href=\"http:\/\/VisitMaldives.org\" class=\"autohyperlink\" target=\"_blank\" rel=\"noopener\">VisitMaldives.org<\/a><\/p>\n<p>SO\/ Maldives will showcase a selection of 80 spectacular villas, including beachfront and over-water options, all adorned with designer interiors and an audacious twist. Nestled on its own exclusive island overlooking the azure Emboodhoo Lagoon, just 15 minutes by speedboat from Mal\u00e9\u2019s Velana International Airport, this eclectic resort will bring a fresh sense of avant-garde style and sophistication to the Maldives, while also reflecting the local spirit of this captivating country.<\/p>\n<p>Opening in 2023, the new resort will take centre stage on the third island of CROSSROADS Maldives, the first extraordinary integrated leisure destination in the exotic South Mal\u00e9 Atoll, connecting it to a wealth of world-class attractions and facilities.<\/p>\n<p>Vivid, vivacious and full of personality, SO\/ Hotels &amp; Resorts are only found in socially vibrant destinations such as Berlin, Bangkok, St Petersburg and Singapore. One of the fastest-growing brands in Accor\u2019s lifestyle portfolio, it is designed for savvy travellers who have a passion for fashion and like to keep their finger on the pulse. Every stay is underpinned by the brand\u2019s signature \u2018Just Say SO\u2019 service, to craft truly unforgettable experiences.<\/p>\n<p>This makes SO\/ the perfect fit for CROSSROADS Maldives, which was recognised as the \u201cBest Leisure Development Maldives (Five-Star)\u201d in the Asia Pacific Property Awards 2021-2022. The presence of such a dynamic player on the global hotel scene will play a key role in helping CROSSROADS Maldives to expand and reach new markets worldwide, thanks to Accor\u2019s global distribution and loyalty network offering access to a wide variety of rewards, services, and experiences to over 68 million members.<\/p>\n<p>SO\/ Maldives will feature a collection of 80 luxurious villas, including beachfront and over-water options<br \/>\nGuests will be able to unwind on SO\/ Maldives\u2019 private island or take advantage of fantastic facilities at The Marina @ CROSSROADS, an 800-metre lifestyle area and beach walk where visitors can discover cool caf\u00e9s, refined restaurants, a chic beach club, upmarket boutiques, a spa, the Marine Discovery Centre and a 30-berth yacht marina. Unforgettable events can be hosted at the oceanfront wedding venue and meeting space.<\/p>\n<p>SO\/ Maldives will become the third resort at CROSSROADS Maldives, joining SAii Lagoon Maldives, an original and inspiring retreat for millennially-minded travellers, and Hard Rock Hotel Maldives, the iconic music-themed brand\u2019s first Maldivian property. SO\/\u2019s clientele are outgoing fashionistas and international party-goers who will be drawn to the designer villas, live DJ scene and Balearic vibe. Together, these three outstanding retreats will cater for all types of travellers, from adventure-seeking couples and honeymooners to free-spirited families and groups of friends.<\/p>\n<p>\u201cWe are so excited to unveil SO\/ Maldives as the latest jewel in CROSSROADS Maldives\u2019 crown, as we continue to transform the tourism landscape in this highly-desirable destination. With its signature sense of style and commitment to creating unique guest journeys, SO\/ is the ideal fit for our third island. It will stand out from the crowd, complement our two other industry-leading brands and complete our collection of luxury and lifestyle resorts, further raising the bar for hospitality in the Maldives,\u201d said Dirk De Cuyper, Chief Executive Officer, S Hotels &amp; Resorts.<\/p>\n<p>\u201cIt gives me great pleasure to announce the arrival of SO\/ Hotels &amp; Resorts in the Maldives. This playful and distinctive lifestyle brand can only be found in the world\u2019s most iconic destinations, so it is the perfect fit for this renowned island paradise. The resort\u2019s location within CROSSROADS Maldives will allow guests to experience a truly vibrant lifestyle offering with plenty of options for both relaxation and adventure. SO\/ Maldives will be a place to see and be seen for bold and stylish socialisers and we look forward to working with S Hotels &amp; Resorts and WEWD to bring this project to life,\u201d commented Garth Simmons, Chief Executive Officer \u2013 Accor Southeast Asia, Japan &amp; South Korea.<\/p>\n<p>\u2022<a style=\"color: #096b27; font-weight: 600;\" href=\"https:\/\/www.visitmaldives.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Discover the Maldives with VisitMaldives.org, the Sunny Paradise Islands, by Travelindex, go to <\/a><a href=\"http:\/\/VisitMaldives.org\" class=\"autohyperlink\" target=\"_blank\" rel=\"noopener\">VisitMaldives.org<\/a><\/p>\n<p>\u201cThe Maldives is a truly special place, and we are delighted to enter the market with such a prestigious project. S Hotels &amp; Resorts has a proven track record of developing exceptional lifestyle resorts, including CROSSROADS Maldives, and the edgy style of SO\/ always strikes a chord with its trend-setting guests. With such strong partners, we are confident of creating a one-of-a-kind resort experience at SO\/ Maldives,\u201d added Zaw Win Maung, Managing Director, WEWD.<\/p>\n<p><em>First published at<a href=\"https:\/\/travelcommunication.net\/hospitality\/hotels\/s-hotels-and-resorts-to-bring-so-lifestyle-brand-to-the-maldives\/\" target=\"_blank\" rel=\"noopener\"> TravelCommunication.net<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Emboodhoo Lagoon, Maldives, July 19, 2021 \/ TRAVELINDEX \/ S Hotels and Resorts Public Company Limited continues to expand its footprint in the Maldives and redefine the tourism and hospitality industry in this idyllic Indian Ocean archipelago with the signing of a hotel management agreement to introduce SO\/ Hotels &amp; Resorts, Accor\u2019s rebellious luxury lifestyle &hellip;<\/p>\n","protected":false},"author":2,"featured_media":4161,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[744,52,43,65,206,238,37,307,45,46,44,14,48,59,240,47],"class_list":["post-2732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-global-travel-news","tag-accor-hotels","tag-featured","tag-global-travel-news","tag-hotel-accommodation","tag-hotelworlds-com","tag-maldives","tag-news","tag-s-hotels","tag-travel-communication","tag-travel-index","tag-travel-news-hub","tag-travelindex","tag-unwtp-news","tag-updates","tag-visitmaldives-org","tag-wttc-news"],"_links":{"self":[{"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/posts\/2732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/comments?post=2732"}],"version-history":[{"count":0,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/posts\/2732\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/media\/4161"}],"wp:attachment":[{"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/media?parent=2732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/categories?post=2732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/tags?post=2732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}