{"id":2433,"date":"2021-05-10T00:39:25","date_gmt":"2021-05-10T00:39:25","guid":{"rendered":"https:\/\/travelcommunication.net\/?p=27614"},"modified":"2021-05-10T00:39:25","modified_gmt":"2021-05-10T00:39:25","slug":"dusit-international-introduces-new-wellness-concept-devarana-wellness","status":"publish","type":"post","link":"https:\/\/www.travelindex.org\/media\/global-travel-news\/dusit-international-introduces-new-wellness-concept-devarana-wellness\/","title":{"rendered":"Dusit International Introduces New Wellness Concept Devarana Wellness"},"content":{"rendered":"\n
\"Dusit<\/a> <\/div>\n

Bangkok, Thailand, May 10, 2021 \/ TRAVELINDEX \/\u00a0 Dusit International, one of Thailand\u2019s leading hotel and property development companies, has responded to the increasingly health-conscious aspirations of global travellers by introducing its new group-wide wellness concept \u2013 Devarana Wellness \u2013 which aims to weave well-being elements throughout the entire stay experience at Dusit Hotels and Resorts worldwide.<\/p>\n

Reflecting Dusit\u2019s deep commitment to the well-being of its guests, customers and employees, the new wellness solution is inspired by traditional Thai healing wisdom, the spirit of Buddhist wellness principles, and Dusit\u2019s unique brand of Thai-inspired gracious hospitality. The concept aims to enhance the physical and mental well-being of all of Dusit\u2019s guests by inviting them to take time to slow down, enjoy the chance to prioritise their health, and explore new wellness experiences beyond Dusit\u2019s traditional hotel spa offerings.<\/p>\n

Taking its name from the Thai-Sanskrit word for \u201ca garden in heaven,\u201d and blending ancient Thai healing practices with innovative wellness concepts, Devarana Wellness has been specially created to deliver holistic wellness experiences via a deceleration methodology based on three key principles. These include \u2018Pause<\/strong>\u2019 (comprising yoga, meditation, breathwork, Thai herbal medicine, and activities that enhance emotional resilience); \u2018Focus<\/strong>\u2019 (comprising personalised food menus and fitness and movement activities for physical vitality); and \u2018Growth<\/strong>\u2019 (comprising workshops focused on sustainability, community outreach programmes, and special retreats for families, couples, and business and leisure travellers).<\/p>\n

These activities, and other \u2018wellness micro-moments\u2019 such as the offer of essential oils on arrival, the provision of premium beauty\/grooming kits in guest bathrooms, and the screening of in-room video clips showing meditative sleep rituals, are now being rolled out at Dusit Hotels and Resorts worldwide, with offerings tailored to suit the specifics of each location and property. Each property will focus on guests\u2019 most shared concerns \u2013 including destressing, detoxifying,\u00a0and enjoying a deep restorative\u00a0sleep.<\/p>\n

Dusit Thani Maldives<\/strong>, for example, has rebranded its Devarana Spa as Devarana Wellness. Alongside massage therapies and treatments, it now offers a comprehensive range of wellness activities such as yoga, meditation, and sound bath sessions.<\/p>\n

Dusit Thani Hua Hin<\/strong> has begun offering healthy dishes made using ingredients from its own organic farm, and it now hosts regular \u2018Local Feast\u2019 events designed to bring value to the local community and create intentional habits that pave the way for sustained healing.<\/p>\n

Dusit Thani Laguna Singapore<\/strong>, which opened within the grounds of the Laguna National Golf & Country Club in December 2020, has several spaces dedicated to hosting wellness-focused classes and workshops. Like Dusit Thani Hua Hin, the wellness-focused resort also offers nutritious \u2018power foods\u2019 made using vegetables harvested from an onsite organic farm.<\/p>\n

Dusit Thani Laguna Phuket<\/strong>, meanwhile, has just launched a Daily Family Retreat programme\u00a0 offering a series of workshops, activities, and wellness sessions for families. A similar programme is also on offer at Dusit Thani Hua Hin.<\/p>\n

Alongside providing added value for guests, Devarana Wellness also serves as a vehicle to drive additional revenue to Dusit Hotels and Resorts by tapping into rapidly rising global demand for wellness experiences.<\/p>\n

According to the Global Wellness Institute, global wellness tourism has\u00a0increased from a USD 563 billion market in 2015 to USD 639 billion in 2017, or 6.5% annually. Following the COVID-19 pandemic, holistic health experiences are only expected to be in even higher demand. In Dusit\u2019s home base of Thailand, the Tourism Authority of Thailand (TAT) has set a goal for the country to become the \u2018Medical and Wellness Resort of the World\u2019 by 2024.<\/p>\n

\u201cWith the fast pace of modern life and ongoing impact of the global pandemic leading to unease, unrest, stress and anxiety, the chance to pause and slow down is more important than ever,\u201d said Mr Paul Hawco, Corporate Director of Wellness, Dusit International. \u201cWith this in mind, wellness at Dusit is not about a singular interaction or service; it is seamlessly integrated across the entire stay experience to bring added value to all of our guests, ensure we have a meaningful impact on their well-being, and pave the way for sustained healing even when they are not at our properties. Ultimately, we want our hotels to be places our guests can achieve healthier and happier lives through crafted experiences that provide purposeful restoration. Our unique \u2018Pause, Focus, and Growth\u2019 approach also gives us a fantastic opportunity to reposition some of our longest-running properties in Thailand, such as the 30-year-old Dusit Thani Hua Hin, and ensure they meet the shifting wellness needs of our guests and provide a platform for long-term revenue generation.\u201d<\/p>\n

Mr Hawco, who joined Dusit International in May 2020, has previously developed wellness concepts for renowned luxury brands such as Rosewood, Jumeirah and Fairmont.\u00a0He believes Dusit\u2019s new holistic approach to wellness will broaden the appeal of its properties among business and leisure travellers, and lead to more MICE business too.<\/p>\n

\u201cBy offering smaller, bespoke, and wellness-focused meetings and events that provide all the safety measures of the new normal, our resorts will be well-positioned to meet the needs of organisations seeking highly flexible offerings while ensuring attendees enjoy utmost peace of mind,\u201d said Mr Hawco. \u201cAs part of Devarana Wellness, our \u2018Meet Well at Dusit\u2019 initiative is just one of our proactive approaches to meeting the demands of companies in the new normal. From breakout sessions with breathwork and stretching exercises, to nutrition-based menus and supplementary wellness activities\u00a0such as yoga and sound bath therapies, we have a wide range of facilities and services in place to deliver meetings that support optimal performance.<\/p>\n

\u201cUltimately, we are confident that the holistic approach of Devarana Wellness will bring sustainable value to all of our properties and, alongside our award-winning spas, deliver heightened well-being experiences in each of our destinations.\u201d<\/p>\n

About Dusit International<\/strong>
\nEstablished in 1948, Dusit International is a leading hospitality group listed on the Stock Exchange of Thailand. Building on its two core areas of business \u2013 Hotels & Resorts and Hospitality Education \u2013 the company has expanded its operations over the past four years to comprise five business units. The additional units include Foods, Property Development, and Hospitality-Related Services. Today, the company\u2019s property portfolio comprises more than 300 distinctive hotels, resorts and luxury villas operating under six brands across 15 countries worldwide, as well as two leading hospitality colleges with campuses in Thailand and the Philippines. Following a three-pronged strategy for sustainable growth, including balance, expansion and diversification, the company has recently expanded into food production, on-demand hospitality services, and property development to reach new markets and add further recurring streams of revenue to the company.<\/p>\n

First published at TravelCommunication.net<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Bangkok, Thailand, May 10, 2021 \/ TRAVELINDEX \/\u00a0 Dusit International, one of Thailand\u2019s leading hotel and property development companies, has responded to the increasingly health-conscious aspirations of global travellers by introducing its new group-wide wellness concept \u2013 Devarana Wellness \u2013 which aims to weave well-being elements throughout the entire stay experience at Dusit Hotels and …<\/p>\n","protected":false},"author":2,"featured_media":4303,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[410,411,412,52,43,65,413,37,414,45,46,44,48,59,133,47],"class_list":["post-2433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-global-travel-news","tag-devarana-wellness","tag-dusit-resorts","tag-dusit-hotels","tag-featured","tag-global-travel-news","tag-hotel-accommodation","tag-magicmindyou-com","tag-news","tag-top25spas-com","tag-travel-communication","tag-travel-index","tag-travel-news-hub","tag-unwtp-news","tag-updates","tag-wellness","tag-wttc-news"],"_links":{"self":[{"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/posts\/2433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/comments?post=2433"}],"version-history":[{"count":0,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/posts\/2433\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/media\/4303"}],"wp:attachment":[{"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/media?parent=2433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/categories?post=2433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/tags?post=2433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}