{"id":2301,"date":"2021-03-23T00:16:30","date_gmt":"2021-03-23T00:16:30","guid":{"rendered":"https:\/\/travelcommunication.net\/?p=27257"},"modified":"2021-03-23T00:16:30","modified_gmt":"2021-03-23T00:16:30","slug":"thai-hotel-owners-and-ceos-unite-to-chart-future-of-thai-tourism","status":"publish","type":"post","link":"https:\/\/www.travelindex.org\/media\/global-travel-news\/thai-hotel-owners-and-ceos-unite-to-chart-future-of-thai-tourism\/","title":{"rendered":"Thai Hotel Owners and CEOs Unite to Chart Future of Thai Tourism"},"content":{"rendered":"\n
\"Thai<\/a> <\/div>\n

Bangkok, Thailand, March 23, 2021 \/ TRAVELINDEX \/ More than 400 tourism leaders and industry gurus gathered in Bangkok today \u2013 in a safe and socially-distanced format \u2013 for the 10th<\/sup> annual edition of the Thailand Tourism Forum 2021 (TTF), Thailand\u2019s premier travel, tourism and hospitality powwow.<\/p>\n

Hosted at Conrad Hotel Bangkok on Monday 22nd<\/sup> March 2021, and organised by C9 Hotelworks hospitality consulting group, this year\u2019s TTF took place amid the biggest crisis tourism has ever faced: the COVID-19 global pandemic. Against this unprecedented upheaval, many of Thailand\u2019s leading hotel operators and other key players came together under the #ThaiTourismUnited<\/strong> banner, creating a single unified voice to drive the Kingdom\u2019s recovery.<\/p>\n

Despite the challenges faced by hoteliers and tourism providers in Thailand this year, registrations for TTF 2021 were full in three hours for the in-person event during which\u00a0guests were presented with a content-packed agenda featuring some of industry\u2019s most respected figures, including owners, presidents and chief executives.<\/p>\n

The event kicked off with a \u201cThai Hotel Leaders\u2019 Roundtable\u201d discussion which saw the CEOs of Thailand\u2019s biggest hotel groups discuss ways to revive the country\u2019s tourism and hospitality sectors. The top-level debate included Thirayuth Chirathivat, CEO of Centara Hotels & Resorts; Stephan Vanden Auweele, Chief Hospitality Group Officer of Asset World Corporation; Bill Heinecke, CEO of Minor International; Dirk De Cuyper, CEO of S Hotels & Resorts; Marisa Sukosol, President of the Thai Hotels Association; and Salanroj Sutaschuto, Director of the Central and Eastern Regional Office\u00a0of the Thailand Convention & Exhibition Bureau.<\/p>\n

Bill Barnett, Managing Director of C9 Hotelworks, kickstarted TTF 2021 in his own inimitable style, with an opening address entitled \u201cLost in Thailand, The Ultimate Survival Story.\u201d Attendees were then able to choose from a series of quick-fire \u201cBang Bang\u201d forums and discussions, including an economic assessment of Thailand\u2019s tourism sector; an overview of the Kingdom\u2019s beleaguered aviation industry; an insight into innovation and disruption within the hotel sector, and many more.<\/p>\n

One of the most eagerly-anticipated sessions saw Jesper Palmqvist, STR\u2019s Area Director for Asia Pacific, reveal the latest hotel performance data and analysis for Thailand, including forecasts for the future.<\/p>\n

Mr. Palmqvist said: \u201cAfter a particularly challenging January 2021, Thailand\u2019s hotels at least end the first quarter with similar patterns as seen by the end of 2020. There are early signs of reservations in June but also some for November-December. In light of Thailand\u2019s dependency on international arrivals\u2026 the STR forecast for Bangkok has been downgraded for the full year of 2021. We do foresee 2022 as a bigger comeback year on many fronts across the country.\u201d<\/p>\n

Bill Barnett, Managing Director of C9 Hotelworks and organiser of TTF 2021, commented: \u201cCOVID-19 has impacted almost every country on Earth, and while Thailand has enjoyed considerable success in controlling the spread of infections, the pandemic\u2019s impact on tourism has been cataclysmic. International visitors previously accounted for more than 70% of tourism spending in Thailand*, so this year\u2019s border closures have left a huge hole in the economy. But the recovery starts here; TTF 2021 is a unique opportunity for the Kingdom\u2019s travel, tourism and hospitality industry to unite, unify and usher in a bright future.\u201d<\/p>\n

TTF 2021 was hosted in compliance with all necessary health and safety regulations. The host venue, Conrad Hotel Bangkok, is Thailand Safety & Health Administration (SHA) certified and all attendees were required to follow SHA guidelines, including temperature checks upon arrival, the wearing of face masks, and social distancing.<\/p>\n

Thailand Tourism Forum (TTF)<\/strong>
\nTTF 2021 was led off by Minor Founder Bill Heinecke, followed by transaction update (JLL), Thailand Hotel performance & outlook (STR), technologies driving change in the tourism industry (Hilton), size and outlook of Thailand\u2019s tourism business (SCB Securities) and others including rethinking F&B and attracting human capital. TTF is the largest tourism event in Thailand with 1,200 delegates last year. It is organized each year by the American Chamber of Commerce in Thailand (AMCHAM) and hospitality consultancy C9 Hotelworks (Bill Barnett). IHG had been the principal sponsor of the event for the last 9 years and Hilton recently took on this lead position and the event will be at the newly renovated Conrad Hotel Bangkok. Supporting sponsors include C9 Hotelworks, STR, JLL, Horwath, QUO, Delivering Asia Communications and TCEB. TTF is an impactful and fast paced event and attracts the tourism business leaders, investors, banks, OTAs, hotel operators, airlines, medical providers and consultants primarily from Thailand. With the lingering COVID 19 cloud and an unclear outlook for international arrivals, we are estimating 350-400 persons for 2021 to allow for safe distancing and compliance with SHA government guidelines.<\/p>\n

First published at TravelCommunication.net<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Bangkok, Thailand, March 23, 2021 \/ TRAVELINDEX \/ More than 400 tourism leaders and industry gurus gathered in Bangkok today \u2013 in a safe and socially-distanced format \u2013 for the 10th annual edition of the Thailand Tourism Forum 2021 (TTF), Thailand\u2019s premier travel, tourism and hospitality powwow. Hosted at Conrad Hotel Bangkok on Monday 22nd …<\/p>\n","protected":false},"author":2,"featured_media":4369,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[137,178,218,52,106,43,37,60,219,45,46,44,14,182,48,59,176,47],"class_list":["post-2301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-global-travel-news","tag-bangkok","tag-bernard-metzger","tag-bill-heinecke","tag-featured","tag-forums-meetings","tag-global-travel-news","tag-news","tag-thailand","tag-thailand-tourism-forum","tag-travel-communication","tag-travel-index","tag-travel-news-hub","tag-travelindex","tag-ttf","tag-unwtp-news","tag-updates","tag-visitthailand-net","tag-wttc-news"],"_links":{"self":[{"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/posts\/2301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/comments?post=2301"}],"version-history":[{"count":0,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/posts\/2301\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/media\/4369"}],"wp:attachment":[{"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/media?parent=2301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/categories?post=2301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/tags?post=2301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}