{"id":1678,"date":"2020-11-06T00:24:32","date_gmt":"2020-11-06T00:24:32","guid":{"rendered":"https:\/\/travelcommunication.net\/?p=26563"},"modified":"2020-12-08T22:26:55","modified_gmt":"2020-12-08T22:26:55","slug":"atrevia-to-work-with-unwto-to-boost-tourism-in-africa","status":"publish","type":"post","link":"https:\/\/www.travelindex.org\/media\/global-travel-news\/atrevia-to-work-with-unwto-to-boost-tourism-in-africa\/","title":{"rendered":"Atrevia to Work with UNWTO to Boost Tourism in Africa"},"content":{"rendered":"<div>\n\t<a href=\"https:\/\/travelcommunication.net\/more-news\/organizations\/international-organizations\/un-world-tourism-organization-news\/atrevia-to-work-with-unwto-to-boost-tourism-in-africa\/\"><img loading=\"lazy\" decoding=\"async\" title=\"ATREVIA to work with UNWTO to boost tourism in Africa-TRAVELINDEX\" src=\"https:\/\/travelcommunication.net\/wp-content\/uploads\/2020\/11\/ATREVIA-to-work-with-UNWTO-to-boost-tourism-in-Africa-TRAVELINDEX-500x280.jpg\" alt=\"Atrevia to Work with UNWTO to Boost Tourism in Africa\" width=\"500\" height=\"280\" style=\"max-width: 100%;height: auto\" \/><\/a>\n\t<\/div>\n<p>Madrid, Spain, November 5, 2020 \/ TRAVELINDEX \/ The <strong><em>Ubuntu: Africa Invites You To Live<\/em><\/strong> campaign, developed by ATREVIA, a global Communication and Strategic Positioning company, won the <strong><em>Inspiration Africa Branding Challenge<\/em><\/strong>\u00a0 organized\u00a0 by\u00a0 the <strong>World Tourism Organization<\/strong> (UNWTO) in collaboration with <strong>CNN International<\/strong>.\u00a0 Its proposal was selected from more than 200 entries received.<\/p>\n<p>\u2022<a style=\"color: #096b27;font-weight: 600\" href=\"https:\/\/travelcommunication.net\/category\/more-news\/organizations\/international-organizations\/un-world-tourism-organization-news\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Read all the latest UNWTO News and Announcements here.<\/a><\/p>\n<ul>\n<li>Atrevia was the winner of the <em>Inspiration Africa Branding Challenge<\/em><\/li>\n<li>The <em>Ubuntu: Africa Invites<\/em> <em>You To Live<\/em> campaign developed by ATREVIA has been chosen from the more than 200 proposals received in this international call by the World Tourism Organization (UNWTO)<\/li>\n<li>The proposal\u2019s creativity, spirit of cooperation and differentiating emphasis on digital innovation in its strategy to position Africa\u2019s tourism attractions convinced the jury composed of representatives from UNWTO and CNN<\/li>\n<\/ul>\n<p>The international call invited agencies, creative firms and entrepreneurs to present an innovative and original brand strategy with the aim of positioning the<strong><a href=\"https:\/\/www.tourismafrica.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"> diversity of Africa and its destinations<\/a> in the minds of travellers in the post-COVID era.<\/strong> The challenge was to highlight the continent\u2019s strengths, thus fostering a positive image and enhancing the efforts of individual countries and organizations to boost the sustainable growth of the region with <strong>tourism as a driver of development.<\/strong><\/p>\n<p>\u201cIt is certainly very rewarding to have been chosen to take on a project as special as this. We are excited to be, in some way, ambassadors of such a spectacular region as Africa, with its infinite possibilities that often escape general knowledge. It\u2019s time to rediscover destinations and maximize the use of innovation and digital technology for a mission as important as revitalizing tourism. This approach has guided the work of a fantastic team that has shown, once again,\u00a0 that by integrating talent and multi-disciplinary knowledge, it is possible to overcome\u00a0 the\u00a0 challenges of communication,\u201d said <strong>N\u00faria Vilanova,<\/strong>\u00a0 president\u00a0 and founder of the consultancy. \u201cAt ATREVIA we feel proud and privileged to have the opportunity to contribute to the knowledge and development of such an important sector for the African continent.\u201d<\/p>\n<p>\u201cWe need solutions that restore confidence in travel to ensure that the many benefits of tourism are widely enjoyed. Africa\u2019s potential for tourism is undeniable, as is the potential of tourism to drive inclusive development across the continent. If the restart of tourism is managed in a responsible and coordinated manner, harnessing the power of innovation, entrepreneurship and communication, this sector will be able to transform the lives of millions of people and help protect and <a href=\"https:\/\/www.tourismafrica.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">preserve Africa\u2019s rich cultural and natural heritage<\/a> and diversity,\u201d said UNWTO Secretary-General <strong>Zurab Pololikashvili.<\/strong><\/p>\n<p><strong><em>Ubuntu: Africa Invites You<\/em><\/strong> <strong><em>To Live <\/em><\/strong>was createdthrough the development of a territorial brand methodology that aims to distil all the attributes of a continent as extensive and plural as Africa within a unified concept that is adaptable to different tourism products and different audiences. A 360-degree campaign will be centred on the notion of \u201cUbuntu\u201d, a traditional term describing people\u2019s loyalty and their relationships, and will include the creation of Africa\u2019s first emotion map: a digital innovation that helps measure the emotions and feelings generated by travellers visiting the continent. Through social listening and Big Data, comments on experiences are collected and positive feelings discovered in each country are extracted.<\/p>\n<p><strong>About ATREVIA<br \/>\n<\/strong>We are a global Communication and Strategic Positioning Company. Our own offices in 16 countries and our network of partners allow us to offer total global coverage to our clients. With a staff of nearly 400 professionals featuring 30 nationalities and multidisciplinary profiles, we provide comprehensive solutions in more than 20 areas of expertise through our MKT and Communication, Corporate Affairs, Culture and People Engagement and Strategic Surveillance divisions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Madrid, Spain, November 5, 2020 \/ TRAVELINDEX \/ The Ubuntu: Africa Invites You To Live campaign, developed by ATREVIA, a global Communication and Strategic Positioning company, won the Inspiration Africa Branding Challenge\u00a0 organized\u00a0 by\u00a0 the World Tourism Organization (UNWTO) in collaboration with CNN International.\u00a0 Its proposal was selected from more than 200 entries received. \u2022 &hellip;<\/p>\n","protected":false},"author":0,"featured_media":4590,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-global-travel-news"],"_links":{"self":[{"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/posts\/1678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/comments?post=1678"}],"version-history":[{"count":0,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/posts\/1678\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/media\/4590"}],"wp:attachment":[{"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/media?parent=1678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/categories?post=1678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/tags?post=1678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}