{"id":1269,"date":"2020-07-08T03:05:03","date_gmt":"2020-07-08T03:05:03","guid":{"rendered":"https:\/\/travelcommunication.net\/?p=25924"},"modified":"2020-08-06T02:24:14","modified_gmt":"2020-08-06T02:24:14","slug":"unwto-and-telefonica-partner-to-help-destinations-drive-tourisms-sustainable-recovery","status":"publish","type":"post","link":"https:\/\/www.travelindex.org\/media\/global-travel-news\/unwto-and-telefonica-partner-to-help-destinations-drive-tourisms-sustainable-recovery\/","title":{"rendered":"UNWTO and Telef\u00f3nica Partner to Help Destinations Drive Tourism\u2019s Sustainable Recovery"},"content":{"rendered":"
\n\t\"UNWTO<\/a>\n\t<\/div>\n

Madrid, Spain, July 4, 2020 \/ TRAVELINDEX \/ The World Tourism Organization (UNWTO) has strengthened its partnership with Telef\u00f3nica, the Spanish multinational telecommunications company. As tourism restarts around the world, Telefonica deepens its collaboration with the United Nations specialized agency to advance market intelligence in order to accelerate the sector\u2019s recovery from the impact of COVID-19.<\/p>\n

As it guides the sector through the challenge posed by the pandemic, UNWTO has prioritized innovation <\/strong>as a key means of growing tourism back stronger and better. Additionally, with the global community now left with less than 10 years to achieve the Sustainable Development Goals (\u201cThe Decade of Action\u201d), UNWTO is also driving tourism\u2019s movement towards sustainability<\/strong>. This collaboration with Telef\u00f3nica, which builds on an existing partnership, is designed to use digital transformation<\/strong> to support sustainable recovery and future growth.<\/p>\n

Data to help destinations<\/h2>\n

As UNWTO leads tourism\u2019s restart, our partnership with Telef\u00f3nica will allow us to provide Member States and the sector as a whole the tools they need to accelerate recovery, build trust by guaranteeing safety and promote sustainability<\/p>\n

UNWTO and Telef\u00f3nica will work together to promote the effective use of Big Data<\/strong> and Artificial Intelligence<\/strong> across the tourism sector. This will help destinations better understand tourist behaviour, allowing them to market their products more effectively. Management of data will also help destinations better manage tourist flows within the context of the new health and safety protocols being rolled out in response to COVID-19.<\/p>\n

UNWTO Secretary-General Zurab Pololikashvili said: \u201cThe digital transformation of tourism will allow the sector to grow back stronger from the standstill caused by COVID-19. As UNWTO leads tourism\u2019s restart, our partnership with Telef\u00f3nica will allow us to provide Member States and the sector as a whole the tools they need to accelerate recovery, build trust by guaranteeing safety and promote sustainability.\u201d<\/p>\n

Digital-led transformation<\/h2>\n

Miguel Llopis, Industry Lead of Public Sector in IoT and Big Data at Telef\u00f3nica, added: \u201cTourism will return with force but the sector will have to face a structural transformation where new digital technologies, such as IoT and Big Data, will be a differential factor of competitive advantage.\u201d<\/p>\n

Telef\u00f3nica and UNWTO have worked together to launch a series of visualization tools within the UNWTO Global Data Dashboard that allows for a better understanding of key performance indicators in tourism.<\/p>\n

Also to mark the start of this new phases of collaboration, UNWTO joined Telef\u00f3nica, Turismo de Portugal, the Tourism Authority of Buenos Aires and the Secretary of Tourism of Chile (SERNATUR) for a special virtual training session for destinations in the Americas. This focused on exploring how the use of Big Data can add value to the tourism sector and lead recovery.<\/p>\n","protected":false},"excerpt":{"rendered":"

Madrid, Spain, July 4, 2020 \/ TRAVELINDEX \/ The World Tourism Organization (UNWTO) has strengthened its partnership with Telef\u00f3nica, the Spanish multinational telecommunications company. As tourism restarts around the world, Telefonica deepens its collaboration with the United Nations specialized agency to advance market intelligence in order to accelerate the sector\u2019s recovery from the impact of …<\/p>\n","protected":false},"author":0,"featured_media":4761,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-global-travel-news"],"_links":{"self":[{"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/posts\/1269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/comments?post=1269"}],"version-history":[{"count":0,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/posts\/1269\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/media\/4761"}],"wp:attachment":[{"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/media?parent=1269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/categories?post=1269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelindex.org\/media\/wp-json\/wp\/v2\/tags?post=1269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}