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Tourism after Corona Virus – Fast or Gradual Recovery?

Tourism after Corona Virus - Fast or Gradual Recovery - TRAVELINDEXGeneva (Switzerland) – March 30, 2020 / by Bernard Metzger, Founder, Travelindex – Aggressive containment measures by governments around the world had an immediate severe economic impact but are helping to contain the virus spread, leading to lesser long-term negative economic implications. Previous disease outbreaks recovered to pre-outbreak levels in six to ten months after the peak of the outbreak but for some destinations the visitor numbers recovered only after 19 months.

For tourism to bounce back, we need to see a normalization and all restrictions to be lifted as well as a rebound in consumer confidence.

Gradual recovery – How fast?

Is the covid-19 going to disappear completely in the near future or are we going to get into a period of cyclical virus-waves? Or are we going to end up with low-level endemic disease that we have to deal with in the long term?

The answers to these questions will also determine how governments will modify the current travel limitations or uplift restrictions therefore how tourism will recover.

In an ideal scenario, on September 1st, 2020 (hypothetically) the world will be declared corona virus free and all travel restrictions will be lifted, people start traveling again, airlines resume all their routes and hotel are re-opening.

The World Economic Forum forecasts that once the outbreak is over, it could take up to 10 months for the industry to recover. Tourism Economics expect a full recovery by 2023, based on how the travel industry recuperated from past slumps, once the situation has stabilized.

Several factors will have a direct impact on the speed of recovery (a) official travel restrictions, (b) events reinstatement, (c) travelers risk aversion or fear factor, (d) consumers disposable personal income.

People travel for distinct reasons: business and work, leisure and holidays, events and MICE, family and friends visits but most people don’t have to travel, they choose to. Each category will recover at a different pace, in line with national and international travel restrictions and on their free own choice.

States will modulate their restrictions according to the travel intend of each individual travelers. For economic reasons the “business traveler”, defined as a person contributing essential services to the community or to an enterprise, will be granted “travel privileges” before the leisure traveler. Initially, governments will weight benefits of lifting travel restrictions against traveler’s contribution to the national economy and well-being of its people.

Governments from around the world have to recognize the key role tourism can play in response and recovery of the covid-19 crisis.

Many countries have already enacted multi-billion-dollar fiscal stimulus measures to offset the massive, coronavirus-induced hits to their respective economies, including the tourism sector. In a number of countries, the state will control tourism assets (airlines) which will have a direct bearing on their decisions on travel restrictions and on the reopening of routes, which ones and how soon.

Destination marketing organizations are facing difficult times and 80 percent of destination organizations surveyed in North America have reduced or postponed sales and marketing spending. However, destinations have every reason to launch inventive and genuinely uplifting campaigns, now. Estonia launched a campaign “visit estonia…later…stayhome” in line with the hashtag #TravelTomorrow launched by the UN World Tourism Organization (UNWTO), trending on Twitter and emphasizing that we will travel tomorrow for the right reasons, creating opportunities for all, making positive change and building a better future for people and planet.

The tourism sector is resilient but economic, financial, psychological and even privacy concerns will make travel decision more difficult. The future of global tourism will be determined by us and our behaviour, our governments as much as the virus.

Travelindex Endorsed as World Tourism Organization (UNWTO) Member

Taleb Rifai, Secretary General of the World Tourism Organization UNWTO and Bernard Metzger, Founder of TravelindexMadrid (Spain) – September 26, 2017 – The World Tourism Organization (UNWTO) officially approved Travelindex affiliate membership application, adding to a group whose members include such prestigious institutions as CNN, World Tourism Forum Lucerne, Club Med, European Travel Commission, International Air Transport Association (IATA), Hong Kong Tourism Board, Amadeus, George Washington University, Colorado State University, The Hong Kong Polytechnic University – School of Hotel and Tourism Management (HTM).

The Travelindex application for UNWTO Affiliate Membership has been approved by the Executive Council at its 106th session, and has been ratified at the 22nd Session of the UNWTO General Assembly held in September 2017 in Chengdu, China. The UNWTO Affiliate Members Programme recognizes the great potential in collaborating with organizations in generating global sustainable wealth through enhanced tourism knowledge, ethical and responsible principles and joint initiatives.

“We’re truly honored to have been approved as a UNWTO Affiliate Member and to become part of an incredible array of passionate organizations, destinations, NGOs and educational institutions all committed to the UNWTO Mission of promoting responsible, sustainable and universally accessible tourism.” said Mr Bernard Metzger, Founder of Travelindex.

Bernard added “We’re thrilled to be a part of the UNWTO family which will provide an unrivalled opportunity to share and exchange best practice with other members, as well as jointly participate in projects, events and other mutual learning activities. At the same time, through active participation, we’ll be able to share our expertise and experience helping destinations and organizations across the world develop and evolve digital cultures.”

About the World Tourism Organization (UNWTO):
The World Tourism Organization (UNWTO) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism. As the leading international organization in the field of tourism, UNWTO promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.

UNWTO generates market knowledge, promotes competitive and sustainable tourism policies and instruments, fosters tourism education and training, and works to make tourism an effective tool for development through technical assistance projects in over 100 countries around the world. UNWTO’s membership includes 156 countries, 6 Associate Members and over 500 Affiliate Members representing the private sector, educational institutions, tourism associations and local tourism authorities. For more, visit

About Travelindex:
Our vision is to become the de-facto digital connectivity node for the travel and tourism industry. The Travelindex portfolio of products includes over 70 destination reference tools and one of the world’s largest, open and curated, database on travel and tourism covering 241 countries and territories. Our integrated platform is fast emerging as the central channel in destination and travel knowledge. Travelindex puts a priority on the integration of sustainability into distribution and management systems to bring tangible benefits to its partners and clients helping them to improve reputation and goodwill. For more, visit

Tourism Leader Meet During the WTTC Global Summit in Bangkok

Bangkok (Thailand) – April 28, 2017 (travelindex) – Some the most influential business executives in the travel and tourism industry have converged on Bangkok for the World Travel and Tourism Council’s 2017 Global Summit. The WTTC Global Summit addresses the issues which affect the sector as a whole, for an invitation-only audience. The Summit kicked off with the launch of the ‘Is It Too Much To Ask’ advocacy campaign, calling on individuals and Travel & Tourism organisations to commit to tackling the issues currently facing the sector and the planet.

The WTTC Global Summit is an event for the leaders of the Travel and Tourism sector, who gather each year, to meet and share their views and insights on many pertinent global topics, in both a business and social environment.

The 2017 Summit was an opportunity for Mr. Alain St. Ange, former Minister of Tourism from the Seychelles and Mr. Bernard Metzger Founder of Travelindex to meet.

Alain St.Ange from the Seychelles is one of six candidates contesting the May elections to head the World Tourism Organization (UNWTO). Armenia, Brazil, Columbia, Georgia, Korea, Seychelles and Zimbabwe are the countries that are in the running with candidates already accepted by the UNWTO Madrid Office. The election will be held on May 12 at the organisation’s headquarters in Madrid, and will be voted on by ministers of tourism from 34 countries.

Bernard A. Metzger, the Founder & Director of Travelindex says: “During the 2017 WTTC Global Summit, Alain informed me, in details, on his plan for the UNWTO Secretary-General’s mandate and I was impressed by his committment, dedication and hard work to make world tourism work for everybody and to make it a force for good.”

Bernard further added: “Alain briefed me also on some of the ‘fake news’ campaigns beeing orchestrated against him and the call by Zambia, on behalf of the African Union, for him to withdraw from the race for Secretary-General of the UNWTO. He confirmed to me that he will not let these tactics affect him but will continued to present ourselves to Member States as the most credible candidate and will continue his campaign through in an ethical and morally upright fashion, right up to the voting day on the 12th of May.”

On the second day of the Global Summit in Bangkok, the World Travel and Tourism Council (WTTC) announced the Winners of the 2017 Tourism for Tomorrow Awards. The Awards celebrate inspirational, world-changing tourism initiatives from all over the globe. David Scowsill, President & CEO, WTTC, said: “The Travel and Tourism sector is growing fast, and we have to ensure that this growth does not see short-term gains prioritised over the longer-term health of local environments and communities.”

About the World Travel & Tourism Council (WTTC)
The World Travel & Tourism Council (WTTC) is the forum for global business leaders in travel and tourism comprising the presidents, chairs and chief executive officers of 100 of the world’s foremost companies. It is the only body representing the private sector in all parts of the travel and tourism industry worldwide.

Bernard Metzger meets with World Tourism Organisation Secretary-General Taleb Rifai in Madrid

World-Tourism-Organisation-Secretary-General-Taleb-Rifai-And-Founder-Travelindex-Bernard-Metzger-UNWTOMadrid (Spain) – December 22, 2016 – During a recent trip to Europe, Bernard Metzger, Founder of Travelindex paid a courtesy call on Dr. Taleb Rifai UNWTO Secretary-General. The visit was to brief the Secretary-General on the developments and commitment of Travelindex in promoting tourism as a major contributing factor to
economic development, international understanding, peace and prosperity, paying particular attention to the 157 UNWTO Member States. In attendance of the meeting were also Carlos Vogeler, UNWTO Executive Director, John Kester, Director Tourism Market Trends Programme and Sandra Carvao, Chief Communications and Publications at UNWTO.

Commenting on the visit of Bernard Metzger, the Secretary-General said it was always a pleasure to have such friends visiting the UNWTO Headquarters especially now that we are about the launch the International Year of Sustainable Tourism for Development and we need all support to highlight tourism’s enormous potential to contribute to the development of all countries within the framework of the Sustainable Development Goals.

World-Tourism-Organisation-Secretary-General-Taleb-Rifai-And-Executive-Team-With-Founder-Travelindex-Bernard-Metzger-UNWTOBernard said “This was a great privilege and immense honor having the opportunity to meet Dr. Taleb Rifai and his executive team in a one hour private meeting and to explore all avenues of cooperation between our two organizations, in particular in the promotion of lesser known destinations. Am grateful for the open discussions and for the time taken by the Secretary-General and his team in the very busy end of the year period”.

Travelindex has been a strong advocate of public-private partnerships for the tourism industry as a way to address social and economic problems that are difficult or impossible for a single entity to tackle such as greater sustainability, inclusiveness, alleviating poverty, increasing access to education and peace in our societies.

About Travelindex:
Travelindex is a company focused on developing data driven travel discovery and travel planning products. The Company owns digital media products, brands and a technology framework helping businesses create online marketing solutions. Travelindex puts a priority on the integration of sustainability into distribution and management systems to bring tangible benefits to its partners and clients helping them to improve reputation and goodwill.

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Travelindex Media Officer
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Travelindex Honored with Prestigious Award at 22nd Interstas 2015

travelindex-bernard-metzger-ana-rucner-awards-interstasHong Kong (Hong Kong SAR China) – December 16, 2015 – At the 22nd International Tourism and Cultural INTERSTAS Festival in Solin (Croatia), Travelindex has been awarded the international tourism award, GOLDEN INTERSTAS 2015, for its great contribution to the international promotion of tourism, thus contributing to the development of tourism, and better understanding among nations and people.

Bernard Metzger, Founder of Travelindex, accepted the award on stage from Mr Vojko Plestina, Board President of Interstas and President of the the World Federation of Tourfilm Festival, in front of hundreds of personalities, ambassadors, media and travel industry professionals. He said “I am greatly honored with this award and really excited that we won it. I was a bit stunned when I learned about our nomination and want to express my gratitude to the Interstas Council for recognizing our efforts and achievements in the field of tourism promotion.”

The 22nd Interstas Festival was held under the auspices of the President of Croatia, Mrs. Kolinda GRABAR KITAROVIC, the Ministry of Tourism, Croatian Tourist Board, World and European Federation of Tourism Journalists FIJET, World Federation of Tourfilm Festival, European Federation for flowers and landscape and with the support from the City of Solin.

Among individual laureates 2015 are: Ana Rucner, cellist, Zagreb, Damir Bajs, prefect of Bjelovar Bilogora County, Mojimir Cacija, composer, choir leader, Sinj, Marijan Duzic, Board president of Svpetrvs Hotels Inc., Supetar, Miro Gavran, playwright, novelist, Zagreb, Rudi Grula, Director of Tourist Board Medimurje, Father Petar Klapez, guardian and manager of the sanctuary and Franciscan Monastery of Our Lady of Sinj, Karin Mimica, journalist, publicist, Durdica Simicic, director of the Tourist Board of Mali Losinj, Dusko Tambaca, music teacher, choir leader, Split,

Among collective laureates 2015 are: the Alka Society Sinj, Municipality of Sveti Martin na Muri, City Porec-Parenzo, Klapa Cambi Split, Krka National Park, Svpetrvs Hotels Inc. Supetar, Tourism Office of Budva Municipality, Tourist Board of Bjelovar Bilogora County, Tourist Board of Mali Losinj, Tourist Board of Medimurje,  and Airport Osijek.

Photo captions: Bernard Metzger, Founder Travelindex with Mr Vojko Plestina, Board President and Ms. Ana Rucner, World famous cellist, recipient of an award for her outstanding artistic work and contribution to the promotion of cultural tourism.

About Travelindex:
Travelindex specializes at the confluence between travel, media and technology. The Company owns digital media products, brands and a technology framework helping businesses create online marketing solutions generating more revenue. The portfolio of media products include web properties in multiple content verticals, travel review and rating solutions, video distribution channels and a dedicated travel technology framework. With the vision of enabling travel businesses and brands to overcome the huge fragmentation in the online video market, Travelindex is building the world’s leading multi-media platform for engaging audiences and driving higher conversions by unlocking the true potential of online video. Our ecosystem is all about driving revenue and visibility that traditional marketing strategies and partners are unable to deliver,

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